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case Study

Deep Tech Strategy

We advised a cognitive computing data analytics firm in navigating a new industry in the deep tech space, with a focus on how to best commercialise its offering.

Client Description

Cognitive Computing-Based Consumer Experience Firm

Our client offers data analytics on consumer emotional and cognitive reactions based on cognitive computing technology, for companies to better understand consumer experience and expectations. Over time, the client seeks to offer a complete A.I. toolbox for smart cities.

Problem Statement

With a proven product offering, the client wished to acquire a strong user base in order to ramp up revenues and scale.

Project Approach

Commercial Due Diligence

We evaluated market demand against the client’s solution, to identify and prioritise suitable opportunities

Growth Strategy

We established a full growth strategy, tailored to the prioritised opportunities and based on the client’s aspirations

User Acquisition

We produced communication collateral and provided ongoing sales training to the client’s team

Key Achievements

Market Size

Estimation of demand for a new technology area without an established market

Offering Diversification

Recommendations on focus areas for product development, considering market trends and needs

Sales Strategy

Establishment of robust sales strategy and provision of holistic sales training

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Strategy Development

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Industry Review

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