Aveline San, Chief Executive Officer and Banking Head, Citi Hong Kong

Aveline San was appointed Chief Executive Officer (CEO) for Citi Hong Kong in 2022. She became Hong Kong CEO and Head of Banking in 2023.  Aveline also serves as Board Director and Chair of Citibank (China) Co., Ltd.

Aveline began her career as a banking and capital markets lawyer after qualifying as a solicitor and barrister in Australia in 1997.  She joined Citi in April 2019 as Regional Chief Compliance Officer for Asia Pacific (APAC).  Prior to Citi, she spent 14 years with UBS in various senior management positions, including APAC Group Regional Head of Compliance & Operational Risk Control, General Counsel of Wealth Management for North Asia, and Supervisor of the Board of UBS’ China banking entity.

 Aveline is passionate about promoting industry collaboration on innovation and social impact initiatives.  She is also actively involved in policy and regulatory developments impacting the financial industry.  She currently serves on the board of various Citi entities in Hong Kong, FinTech Association of Hong Kong, The Women’s Foundation, the Community Chest Hong Kong and the Financial Services Development Council; the Chairman of the Financial and Treasury Services Committee of the Hong Kong General Chamber of Commerce; and Vice-President of the Hong Kong Institute of Bankers and member of council of Treasury Markets Association and Executive Committee of the Hong Kong Association of Banks. Aveline was conferred as an Honorary Certified Banker by the Hong Kong Institute of Bankers in 2024.