BTIR 2.0 – Buy Term, Invest the Rest: The Case for Changing the Way Life Insurance and Investments are Bought in Hong Kong in the Age of Digital D2C Solutions
This thought leadership piece analyses the life insurance landscape in Hong Kong, particularly with regards to the state of whole life insurance plans in the face of the rise of an alternative approach, termed “Buy Term, Invest the Rest (‘BTIR’)”, how the rise of digital D2C players, such as virtual insurers and WealthTechs, has ushered in an even more robust BTIR 2.0 strategy, and the consequent impact on industry stakeholders, including insureds, insurers, agencies, wealth managers, and regulators.
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