Strategic Insights

From Acquisition to Activation: Revisiting Credit Card Issuer Strategies in Hong Kong

In this report, we explore three overriding structural challenges facing Hong Kong’s credit card industry: (1) oversaturation; (2) underutilisation; and (3) high churn. We also examine the case for issuers shifting their current focus from new customer acquisition (i.e. expanding the customer base) to activation (i.e. deepening customer spending) via better leveraging merchant deals.
Get ahead of the competition.
Subscribe to Q&A updates to receive thought-provoking insights like these, before anyone else.
Feeling inspired?
Leverage these insights for your business

Research Overview

Summary of Key Challenges

Solving for Activation

Share Report with your Network.

More insights that might interest you

Beyond Trade Finance

Plugging Hong Kong’s SME Credit Gap: Reinventing the SME Lending Proposition

The Duel for Deposits: Crafting a Winning Deposit Strategy for Hong Kong’s Virtual Banks

Hong Kong Fintech Promotion Roadmap: Wealthtech Seminar – Market Update

Reclaiming the Market Data Value Chain: Leveraging the Cloud to Optimise Distribution and Product Innovation

A Bridge to the Future: Hong Kong Fintech Promotion Roadmap


How can we help?

Need some advice on a new business challenge? Or, want some insights to support your strategic plan? We are ready to chat.

Write us an email

Create impact with us

Give us a call

+852 2618 5000

Let's get connected

Follow our insights

Interested in working with us?
Have a look at our careers page to see what it’s like to work at Q&A, and our latest opportunities.