cosmetic products
case Study

Strategy Development

We conducted an in-depth strategic review of Hong Kong’s beauty and personal care industry to help a global cosmetics giant redesign its corporate strategy in the city.

Client Description

Global Beauty & Personal Care Brand
Our client is one of the industry leaders in cosmetics and personal care industry, offering a comprehensive suite of products across makeup, fragrances, skincare, body care, and haircare, serving consumer segments from the mass market to luxury retail.

Problem Statement

The client wished to understand how to best position its Hong Kong business in light of recent market and industry developments.

Project Approach

Consumer Research

We identified key trends in consumer demand (including evolving consumer behaviours) in Hong Kong and China.

Competitor Analysis

We examined recent initiatives that key competitors were adopting to address emerging opportunities.

Insights Generation

We conducted detailed competitive benchmarking across the consumer value chain to identify gaps to be filled.

Key Achievements

Opportunity Validation

Evaluation of evolving demand dynamics on key consumer segments across different product lines.

Shortfall Identification

Assessment of the client’s competitive positioning relative to its peers through in-depth benchmarking.

Strategy Development

Development of a 3-year strategic and operational blueprint to drive revenues and market share.

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