Client Description
Global Beauty & Personal Care Brand
Our client is one of the industry leaders in cosmetics and personal care industry, offering a comprehensive suite of products across makeup, fragrances, skincare, body care, and haircare, serving consumer segments from the mass market to luxury retail.
Problem Statement
The client wished to understand how to best position its Hong Kong business in light of recent market and industry developments.
Project Approach
Consumer Research
We identified key trends in consumer demand (including evolving consumer behaviours) in Hong Kong and China.
Competitor Analysis
We examined recent initiatives that key competitors were adopting to address emerging opportunities.
Insights Generation
We conducted detailed competitive benchmarking across the consumer value chain to identify gaps to be filled.
Key Achievements
Opportunity Validation
Evaluation of evolving demand dynamics on key consumer segments across different product lines.
Shortfall Identification
Assessment of the client’s competitive positioning relative to its peers through in-depth benchmarking.
Strategy Development
Development of a 3-year strategic and operational blueprint to drive revenues and market share.
