digital assets
case Study

Business Transformation Strategy

We advised a crypto derivative trading platform on its 5-year business transformation plan that focuses on revenue diversification for future sustainability.

Executive Summary

Client Description

Cryptocurrency Derivatives Trading Platform
Our client is one of the world’s most renowned and active cryptocurrency derivatives trading platforms, allowing investors to get exposure to crypto markets in a more efficient manner while also being able to trade on a margin with limited counterparty risk.

Problem Statement

The client wished to validate their 5-year strategic transformation plan and revenue forecasts across all of their growth initiatives.

Project Approach

Strategic Due Diligence

We assessed six potential new business initiatives with regards to broader industry and competitive dynamics.

Strategy Validation

We reviewed detailed implementation plans and financial models to validate the practicality of each initiative.

Board Communication

We articulated an overall strategic plan to secure board buy-in, including the budget required for execution.

Key Achievements

Strategic Due Diligence

Validation of market needs to support business case for the new strategic growth initiatives.

Strategy Communication

Articulation of the unique offering on each initiative in a cohesive narrative for the Board of Directors.

Completion of the Project Financing

Receipt of Board buy-in for the transformation strategy, securing a total of USD 110m in funding.

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