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case Study

China Market Entry

We advised a Hong Kong international school group on its China market entry strategy via a joint venture partnership with the oldest school in the U.K.

Executive Summary

Client Description

International School Organisation in Hong Kong

Our client is an international school group in Hong Kong with over 25 years of history. The client operates four campuses, from nursery to primary school. The clients educates 700 students from over 30 nationalities, based on the National Curriculum of England and International Primary Curriculum.

Problem Statement

Our client is an international school group in Hong Kong with over 25 years of history. The client operates four campuses, from nursery to primary school. The clients educates 700 students from over 30 nationalities, based on the National Curriculum of England and International Primary Curriculum.

Project Approach

Opportunity Validation

We evaluated the China market against client’s proposition, and proposed entry via a joint venture partnership model.

Partnership Establishment

We identified suitable partners for the client, and created strategic partnership pitches / proposals for discussion.

School Proposal

We produced a school proposal to drive the licence application process for regulatory approval in Shenzhen, China.

Key Achievements

Management Buy-In

Development of business case to secure buy-in and endorsement from the client’s Board.

Implementation Guidance

Establishment of relevant school operating model and identification of partner shortlist.

Partnership Reach-Out

Production of partnership proposal collateral to drive outreach and negotiation efforts

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