Global strategy and management consulting services

From Acquisition to Activation

Revisiting Credit Card Issuer Strategies in Hong Kong

In this report, we explore three overriding structural challenges facing Hong Kong’s credit card industry: (1) oversaturation; (2) underutilisation; and (3) high churn. We also examine the case for issuers shifting their current focus from new customer acquisition (i.e. expanding the customer base) to activation (i.e. deepening customer spending) via better leveraging merchant deals.

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Asia's leading independent strategy consulting firm

Specialists in Financial Services and FinTech

Trusted strategic advisor to Boards and C-Suites

Renowned for data-driven insights that deliver commercial outcomes

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Jeanny Ang / Senior Consultant
Jeanny Ang
Senior Consultant

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