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case Study

Business Model Transformation

We guided a leading ASEAN Buy-Now-Pay-Later FinTech player in transitioning their business from a D2C model to a B2B model.

Client Description

Leading ASEAN Buy-Now-Pay-Later FinTech

Our client is a buy-now-pay-later (“BNPL”) FinTech player in ASEAN, with an established footprint in Vietnam, Indonesia, and the Philippines (“VIP”). Since founding in 2017, our client has developed an extensive selection of technology solutions to service the underbanked population in these markets.

Problem Statement

The client wished to establish a B2B strategy to monetise BNPL technology modules developed for their existing D2C operations.

Project Approach

Opportunity Identification

We reviewed BNPL industry dynamics in VIP markets to identify potential B2B clients and their expected demand.

Strategy Development

We evaluated the client’s capabilities via mgmt. interviews and benchmarking, to prioritise opportunities accordingly.

Op. Model Establishment

We aligned the client’s mgmt. on B2B transition and developed an operating model tailored to regional dynamics.

Key Achievements

B2B Transition

Establishment of a B2B strategy aligned with industry opportunities and the client’s capabilities.

Vision & Mission

Development of vision and mission, tailored to the client’s aspirations and the new B2B strategy.

Strategy Execution

Design of operating models across target markets, based on local regulations and requirements.

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