Client Description
Leading ASEAN Buy-Now-Pay-Later FinTech
Our client is a buy-now-pay-later (“BNPL”) FinTech player in ASEAN, with an established footprint in Vietnam, Indonesia, and the Philippines (“VIP”). Since founding in 2017, our client has developed an extensive selection of technology solutions to service the underbanked population in these markets.
Problem Statement
The client wished to establish a B2B strategy to monetise BNPL technology modules developed for their existing D2C operations.
Project Approach
Opportunity Identification
We reviewed BNPL industry dynamics in VIP markets to identify potential B2B clients and their expected demand.
Strategy Development
We evaluated the client’s capabilities via mgmt. interviews and benchmarking, to prioritise opportunities accordingly.
Op. Model Establishment
We aligned the client’s mgmt. on B2B transition and developed an operating model tailored to regional dynamics.
Key Achievements
B2B Transition
Establishment of a B2B strategy aligned with industry opportunities and the client’s capabilities.
Vision & Mission
Development of vision and mission, tailored to the client’s aspirations and the new B2B strategy.
Strategy Execution
Design of operating models across target markets, based on local regulations and requirements.
