Client Description
Cognitive Computing-Based Consumer Experience Firm
Our client offers data analytics on consumer emotional and cognitive reactions based on cognitive computing technology, for companies to better understand consumer experience and expectations. Over time, the client seeks to offer a complete A.I. toolbox for smart cities.
Problem Statement
With a proven product offering, the client wished to acquire a strong user base in order to ramp up revenues and scale.
Project Approach
Commercial Due Diligence
We evaluated market demand against the client’s solution, to identify and prioritise suitable opportunities
Growth Strategy
We established a full growth strategy, tailored to the prioritised opportunities and based on the client’s aspirations
User Acquisition
We produced communication collateral and provided ongoing sales training to the client’s team
Key Achievements
Market Size
Estimation of demand for a new technology area without an established market
Offering Diversification
Recommendations on focus areas for product development, considering market trends and needs
Sales Strategy
Establishment of robust sales strategy and provision of holistic sales training
