Client Description
Big Tech Giant
Founded in 1998, our client is an American Big Tech giant that provides internet-related services and products, including a search engine, cloud computing, online advertising technologies, and various other forms of software and hardware.
Problem Statement
The client looked to publish a co-branded thought leadership report on the Hong Kong FinTech ecosystem to drive its visibility and shape local policy development.
Project Approach
Industry-Wide Survey
We surveyed C-suite executives / founders of over a 100 leading FinTechs in Hong Kong.
In-Depth Interviews
We conducted in-depth interviews with key FinTech founders and local policymakers / regulators.
Collateral Development
We crafted a co-branded report for release to market with a supporting launch event and PR launch campaign.
Key Achievements
Gauging of Internal Business Factors
Identified priorities and challenges in product innovation, sales & marketing, and mgmt. & ops.
Tapping of External Trends
Examined external influences, including talent, funding, and policies.
Industry Education
Widespread industry education and awareness via financial press coverage and industry events.