Client Description
Leading Cross-Border Payments Solution in Africa
Established in 2013, our client offers cross-border payments solution across key African markets, with a strong focus on last-mile delivery. The client has developed separate solutions for one-off transactions, low-value bulk payouts, and crypto.-based payments, targeting different client segments.
Problem Statement
The client wished to define the business and articulate its proposition, in order to support an inorganic expansion strategy.
Project Approach
Biz. Model Review
We identified key player groups in the industry, and reviewed their business models across relevant dimensions.
Client Model Alignment
We compared the client’s model against identified player groups’ to determine alignment and define their business.
Competitive Benchmarking
We conducted a benchmark against key players within relevant player groups to understand the client’s position.
Key Achievements
Model Differentiation
Evaluation of key differences and defining features of various business models in the industry
Business Definition
Definition of the client’s overall business and value proposition, based on proposition alignment
Industry Positioning
In-depth evaluation of the client’s proposition, to identify competitive advantages against key players
