Client Description
Cloud-Based Collaborative Platform Service Provide
Our client is a cloud computing company founded in 2012, with a focus on developing and operating a collaboration platform. In addition to offering its collaboration tool as an operating system via PaaS, the client also manufactures hardware tailored to cloud collaboration.
Problem Statement
With a working product with multiple use cases, the client wished to develop a client targeting strategy to ramp up its sales.
Project Approach
Market Validation
We analysed the existing collaboration software market, to determine market demand for the solution.
Wallet Opportunity
We estimated the market size and wallet opportunity across various industries and organisation types.
Client Prioritisation
We selected focus client groups for the client to target and mapped out a client acquisition timeline and sales strategy.
Key Achievements
Market Sizing
Estimation of market size for collaboration software, with breakdown across industries and org. types.
Client Strategy
Prioritisation of client groups, based on anticipated demand and value proposition.
Client Collateral
Production of client-ready marketing and comms. collateral to support sales efforts.
