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case Study

Digital Transformation

We guided an Indonesian stock brokerage though their digital transformation efforts and launch of an online trading platform, driving client acquisition and enhancing scalability.

Client Description

Indonesian Stock Brokerage

The client is a full service brokerage firm and an asset management company based in Indonesia. The client was founded in 1997 but rebranded in 2018 as the client looked to revitalise the business via digital transformation. It is currently a top 30-ranked brokerage in Indonesia.

Problem Statement

The client wished to widen its client base and increase trading volume, with a strong focus on digital transformation.

Project Approach

Market Opportunity

We evaluated the trading / brokerage landscape in Indonesia to determine incumbent shortfalls and opportunities.

Service Offering

We reviewed the client’s existing trading offerings and proposed complementary products / services to focus on.

Trading Platform

We developed a blueprint for the client’s trading platform, detailing requirements and user acquisition plans.

Key Achievements

Digital Transformation

Foundation for the digital trading platform, widening client coverage abilities and enhancing scalability.

Capital Acquisition

Management buy-in and procurement of capital for development of digital platform.

Brokerage Ranking

Rapid increase in brokerage ranking (by trading volume), from 100+ to top 30 within 12 months.

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