Client Description
Asia’s First Fully-Licensed Digital Securities Exchange
Our client is the first digital securities exchange to be fully-licensed in Asia. The client focuses on the public listing and trading of digital assets and securities and offers end-to-end fulfilment services across public securities, private securities, and cryptocurrency markets.
Problem Statement
The client wished to strategically grow and successfully market the very first fully-licensed digital securities exchange in Asia.
Project Approach
Industry Review
We reviewed the key benefits of blockchain technology and its potential to change the traditional finance industry.
Proposition Articulation
We articulated the client’s unique selling points through objective competitive benchmarking.
Stakeholder Relation
We created communications collateral to build brand awareness and articulate the client’s unique proposition.
Key Achievements
Industry Due Diligence
Validation of industry trends to support the market potential of the next generation securities
Stakeholder Communications
Production of world-class collateral to support communications efforts, with BD introductions.
Strategic Roadmap
Establishment of a robust corporate development plan based on our proprietary frameworks.
