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case Study

Exchange Strategy

We developed an end-to-end corporate strategy and commercialisation plan for a leading Asian digital securities exchange.

Client Description

Asia’s First Fully-Licensed Digital Securities Exchange
Our client is the first digital securities exchange to be fully-licensed in Asia. The client focuses on the public listing and trading of digital assets and securities and offers end-to-end fulfilment services across public securities, private securities, and cryptocurrency markets.

Problem Statement

The client wished to strategically grow and successfully market the very first fully-licensed digital securities exchange in Asia.

Project Approach

Industry Review

We reviewed the key benefits of blockchain technology and its potential to change the traditional finance industry.

Proposition Articulation

We articulated the client’s unique selling points through objective competitive benchmarking.

Stakeholder Relation

We created communications collateral to build brand awareness and articulate the client’s unique proposition.

Key Achievements

Industry Due Diligence

Validation of industry trends to support the market potential of the next generation securities

Stakeholder Communications

Production of world-class collateral to support communications efforts, with BD introductions.

Strategic Roadmap

Establishment of a robust corporate development plan based on our proprietary frameworks.

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