Client Description
Regional Government of an APAC Country
Our client is the Chief Ministerial department of a regional government of an APAC country, that plays a vital role in the economic, social, and environmental development of its jurisdiction. The client was keen to transform its jurisdiction into a digital / technology hub by attracting companies.
Problem Statement
The client wished to motivate digital / tech companies to set-up their regional headquarter (“HQ”) / a new office in its jurisdiction.
Project Approach
Campaign Planning
We reviewed the jurisdiction’s key strengths and weaknesses to identify its core value proposition.
Target Screening
Based on the jurisdictions strengths and weaknesses, we identified relevant companies to approach.
Collateral Development
To help the client pitch to prospects, we developed bespoke white-label pitch decks for each target
Key Achievements
Identification of Prospects
Created a criteria to screen prospects and conducted interviews to find those that fit best.
White-label Pitch Decks Creation
Crafted tailor-made white-label pitch decks, with supporting speaking points to drive discussions.
Facilitation of Introductions
Acted as a connecting bridge, introducing the client to the prospective companies.