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case Study

Government Tech / Innovation Hub Strategy

We designed an end-to-end strategy and pitch / outreach campaign for a regional government in APAC, looking to develop their tech / innovation hub proposition.

Client Description

Regional Government of an APAC Country
Our client is the Chief Ministerial department of a regional government of an APAC country, that plays a vital role in the economic, social, and environmental development of its jurisdiction. The client was keen to transform its jurisdiction into a digital / technology hub by attracting companies.

Problem Statement

The client wished to motivate digital / tech companies to set-up their regional headquarter (“HQ”) / a new office in its jurisdiction.

Project Approach

Campaign Planning

We reviewed the jurisdiction’s key strengths and weaknesses to identify its core value proposition.

Target Screening

Based on the jurisdictions strengths and weaknesses, we identified relevant companies to approach.

Collateral Development

To help the client pitch to prospects, we developed bespoke white-label pitch decks for each target

Key Achievements

Identification of Prospects

Created a criteria to screen prospects and conducted interviews to find those that fit best.

White-label Pitch Decks Creation

Crafted tailor-made white-label pitch decks, with supporting speaking points to drive discussions.

Facilitation of Introductions

Acted as a connecting bridge, introducing the client to the prospective companies.

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