Client Description
Blockchain-Based Compliance FinTech Firm
Established in 2014, our client is a FinTech firm that leverages blockchain technology to enhance compliance operations in the financial services space, offering a compliance solution that focuses on knowing-your-transaction (“KYT”). The client went public in 2018 on ASX.
Problem Statement
The client wished to drive awareness of the need for KYT and raise visibility of its solution within the financial services industry.
Project Approach
Pain Point Identification
We evaluated existing KYC and AML compliance processes of large financial institutions to identify key pain points.
Business Case
We established a business case for blockchain-based solutions, focusing on how they address compliance shortfalls.
Thought Leadership
We produced and published a thought leadership report, From KYC to KYT, to drive industry awareness.
Key Achievements
Product Market Fit
Establishment of the market opportunity, taking into account ongoing developments in blockchain.
Value Proposition
Tailored definition and articulation of client’s service offering based on the identified industry pain points.
Industry Education
Widespread industry education and awareness via financial press coverage and industry events.
