Hong Kong at night
case Study

Market Entry Strategy

We reviewed the Buy Now Pay Later (“BNPL”) opportunity and established the market entry strategy for a consumer finance company looking to enter Hong Kong and Macau.

Client Description

Leading Chinese Consumer Finance Company
Our client is a Nasdaq-listed consumer finance company headquartered in Mainland China. The client operates an integrated platform for Chinese consumers, supporting their purchasing and financing needs. The client has a BNPL service in China and is looking to expand its offering overseas.

Problem Statement

The client wishes to understand the BNPL opportunity in HK and Macau, and to determine the optimal strategy for entry.

Project Approach

Opportunity Evaluation

We reviewed the target markets, focusing on user and client demand, to establish the wallet opportunity.

Competitive Analysis

We evaluated different business models and acquisition strategies, across local, ASEAN, and leading global players.

Market Entry Strategy

We established a market entry strategy, covering positioning, user and merchant acquisition, and operational enablers.

Key Achievements

Market Size

Estimation of the wallet opportunity of BNPL, based on user and merchant demands.

Value Proposition

Determination of service positioning based on local dynamics, along with long-term growth plans.

Entry Blueprint

End-to-end market entry plan detailing business establishment, expansion, and service integration.

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