Client Description
Global Capital Markets Data Provider
Our client is a leading global capital markets data, analytics, and technology services provider, distributing relevant insights across the value chain via a digital platform. The client services over 200 countries, and frequently provides data and scorecards to financial media / press.
Problem Statement
Despite being well-established, the client wished to further drive its sales conversion, especially within the APAC region.
Project Approach
Demand Analysis
We analysed demand in the region for data and insights services, to identify opportunities and proposition gaps.
Proposition Pivot
We designed a proposition pivot for the client, from being a raw data provider to offering data analytics services.
Sales Supercharge
We produced sales collateral based on the refined proposition and provided training to the client’s global sales team.
Key Achievements
Value Proposition
Refinement of client’s business that reflects market demand and client’s existing capabilities.
Business Case
Development of business case to secure buy-in from stakeholders to business pivot.
Client Acquisition
Acceleration in client acquisition, especially in a relatively saturated market.
